'Filter My Life' Video Mocks Those Who Obsess Over Instagram Filters

By: Tia Clarke - Published: Feb 19, 2013 • References: littlepeach & youtube
This hilarious video mocks the popularity of Instagram filters and how much time we waste on them. In the 'FML -- Filter My Life' video, we follow an ordinary guy who becomes obsessed by documenting his life, every waking moment (and meal) on Instagram.

After much agonizing, he complains to a friend, "I can't get a good shot for the life of me" and his buddy recommends something that will solve all of his problems, "Bro, you don't have to have any talent anymore to be a good photographer, you just need a good filter." Our friend then spirals further down the rabbit hole of social media and nearly loses it when he calls his friend screaming: "Instagram is down!"

The FML video is a delightful look at the amount of time our generation can waste on social media, sharing and documenting our lives to the point of parody. Stats for Instagram Addiction Parodies Trending: Older & Mild
Research: 481 clicks in 170 w
Interest: > 3 minutes
Concept: Instagram Filters
Related: 92 examples / 71 photos
Segment: Neutral, 12-55
Comparison Set: 34 similar articles, including: surrealist smartphone photography, hidden dog photography, and color altering camera lenses.