Sally Hansen Insta Dri x Sour Patch Kids Back to School Line is Sweet
Michael Hemsworth — August 5, 2022 — Marketing
References: sallyhansen & drugstorenews
The Sally Hansen x Insta Dri x Sour Patch Kids Back to School line is arriving as the final entry within the Sour Then Sweet nail polish collection to offer consumers a tropically themed way to complete their look.
The nail polishes are characterized by their pearl, creme and sugary finishes, and come in nine colors in all including Plum-believable, Tropink, Your Pine-ness, Main Squeeze, Pink Punch, Simply Sub-lime and more. Each nail polish is formulated with the brands built-in base and topcoat to offer long-lasting wear in just a single step. The products are paired with caps the same color as the paint inside to make the lineup easy to shop.
The Sally Hansen x Insta Dri x Sour Patch Kids Back to School line is available now for $6 each.
The nail polishes are characterized by their pearl, creme and sugary finishes, and come in nine colors in all including Plum-believable, Tropink, Your Pine-ness, Main Squeeze, Pink Punch, Simply Sub-lime and more. Each nail polish is formulated with the brands built-in base and topcoat to offer long-lasting wear in just a single step. The products are paired with caps the same color as the paint inside to make the lineup easy to shop.
The Sally Hansen x Insta Dri x Sour Patch Kids Back to School line is available now for $6 each.
Trend Themes
1. Candy-inspired Nail Polish - Opportunities for beauty brands to collaborate with confectionery brands to create sweet-inspired nail polishes and disrupt the industry.
2. Single-step Nail Polish - Opportunities for nail polish brands to create single-step products with built-in base and topcoat for long-lasting wear and disrupt the industry.
3. Color-coordinated Products - Opportunities for brands to offer color-coordinated products like nail polish caps and paint to make their lineup easy to shop and disrupt the retail industry.
Industry Implications
1. Beauty - Beauty brands can collaborate with confectionery brands or create their own candy-inspired nail polishes for a unique product offering.
2. Nail Polish - There is an opportunity to disrupt the industry by creating single-step nail polishes with built-in base and topcoat, offering long-lasting wear.
3. Retail - Brands can offer color-coordinated products to make their lineup easy to shop and enhance the customer experience in the retail industry.
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