Inspired Light by Patrick Rochon Transforms Infiniti Vehicles

By: Erin Fox - Apr 5, 2015
References: patrickrochon & thecoolist
The 'Inspired Light' series by Patrick Rochon features Inifiniti cars lit up using graffiti light. The luxury automobile brand has collaborated with the Canadian artist in this high-tech photography series.

Patrick Rochon’s light painting photography is normally achieved with custom-built lights in a slow shutter photographic environment. In the time that Rochon’s shutter is open, from a few seconds to potentially minutes in length, Rochon paints the subject with light from various angles. In this case, Rochon's subject is the new Infiniti SUV. The artist uses blue, pink, purple and gold light to highlight the speed and velocity of the car. By drawing light graffiti over the vehicle, the artist is able to attract a new group of users to the luxury automobile brand.