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The 'Inside Out' Amica Italy Editorial Turns Things Around

By: Tiana Reid - Published:   Updated: Jun 9 2011 • References: leiweb.it & fashioncopious.typepad
Photographer Christophe Cufos captured model Marlena Szoka sporting flirty bras and underwear as the main attraction of her outfits in the 'Inside Out' Amica Italy editorial. The underwear-as-outerwear looks coincide with bedhead hair and barely-there makeup.

Stylist Pascal Humbert chose to put bras and undies over dresses, skirts and jackets to create a mishmash of lusty lingerie looks. Visible panty lines have never been so fashionable.

Implications - As daring fashion statements are on the rise every day, only the most shocking styles will attract consumers. Shoppers are looking for new ways to stand out among the quickly expanding number of bold styles. Designers could incorporate this element of shock into their styles in order to attract more customers who want to stand out.

Stats for Underwear as Outerwear Trending: Older & Buzzing
Traction: 36,493 clicks in 226 w
Interest: 4 minutes
Concept: Inside Out Amica Italy
Related: 103 examples / 79 photos
Segment: Females, 18-35
Comparison Set: 38 similar articles, including: ballerina-inspired photoshoots, lingerie baseball spreads, and garden lingerie shoots.