Buzz Off

By: Alex Covert - Published: • References: rei & coolbuzz.org
Spot Cool Stuff found a line of clothing, aptly named Buzz Off, that contains Permethrin, a man-made version of a natural insect repellent, woven into the fibers.

Made by Ex Officio, the repellent properties work on mosquitoes, ticks, fleas, and flies and lasts for about 70 washes. It also provides UPF 30+ protection from the sun. So, forget about the smelly chemicals, throw on a light blue Baja shirt, and go sit in a swamp without fear of being eaten alive. Stats for Insect Repelling Clothes Trending: Older & Chilly
Traction: 2,262 clicks in 341 w
Interest: 4 minutes
Concept: Insect Repelling Clothes
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: chocolate beer buttercream cookies, celebrity christmas commercials, and streetwear-inspired house keys.