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kyosuke0603
Apprentice
Innovative advertising
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Magazine on a bottle[Edit]
On Product Publishing, known for creating innovative labelling technology first featured an Australian magazine contained with the label of a bottle of mineral water. iLove claimed to be the world’s first magazine on a bottle, which offer girls on the go something to read with their water to go. Now, the company worked with Coca-Cola Belgium to adapt the labels to Coke’s curvy bottle which will claim to be the first soft drink company to use the Magazine on a Bottle concept.  "Adapting editorial content for another brand is only credible if brand values mutually match. In the case of Coca-Cola Light and GLAM*IT that was no problem. That's why it results in a powerful communication tool for both brands."
(springwise)Source: onproductpublishing.au Via: springwise |
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