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kyosuke0603
On: Mar 31, 07
65 Trends
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Top 20 Trends in 2009 (MUST WATCH) (VIDEO)





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This article has been posted to kyosuke0603's portfolio, but it was not published for the following reason(s):

Duplicate Trend




Innovative advertising [Edit]

Magazine on a bottle


Innovative advertising - Magazine on a bottle 378 Views - Click for Larger Image

On Product Publishing, known for creating innovative labelling technology first featured an Australian magazine contained with the label of a bottle of mineral water.  iLove claimed to be the world’s first magazine on a bottle, which offer girls on the go something to read with their water to go.  Now, the company worked with Coca-Cola Belgium to adapt the labels to Coke’s curvy bottle which will claim to be the first soft drink company to use the Magazine on a Bottle concept. 

"Adapting editorial content for another brand is only credible if brand values mutually match. In the case of Coca-Cola Light and GLAM*IT that was no problem. That's why it results in a powerful communication tool for both brands." (springwise)

Source: onproductpublishing.au   Via: springwise  







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