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This article has been posted to kyosuke0603's portfolio, but it was not published for the following reason(s):

Duplicate Trend


Innovative advertising Edit
Magazine on a bottle




Innovative advertising - Magazine on a bottle
Magazine on a bottle
 Posted: Mar 31, 07
 Views: 610

On Product Publishing, known for creating innovative labelling technology first featured an Australian magazine contained with the label of a bottle of mineral water.  iLove claimed to be the world’s first magazine on a bottle, which offer girls on the go something to read with their water to go.  Now, the company worked with Coca-Cola Belgium to adapt the labels to Coke’s curvy bottle which will claim to be the first soft drink company to use the Magazine on a Bottle concept. 

"Adapting editorial content for another brand is only credible if brand values mutually match. In the case of Coca-Cola Light and GLAM*IT that was no problem. That's why it results in a powerful communication tool for both brands." (springwise)

References:  onproductpublishing.au, springwise

Filed In:  art,  business,  design,  leaders,  pop culture,  print








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Innovative advertising