Creative Alcohol Ads - Absolut Vodka's Exploding Bottle (VIDEO)

This ad features an exploding Absolut Vodka bottle in very slow motion. The disintegration of the bottle occurs in a controlled chaos that momentarily releases the alcohol. The bottle then returns to its original state in a rewind kind of motion.

I have seen the video several times because I find it interesting and engaging. And the more I see it, the more it seems to me that the intent was to create a sequence of shots showing not so much the bottle exploding but the vodka “releasing” itself from the confines of the bottle. That’s just my take on it.