Steve Jobs was a legendary thinker, designer and innovator and his keynotes garnered an almost cult-like following as they not only unveiled revolutionary products, but they also provided insight into the world's most successful brand's innovation strategies.
Inspired by the potential to transform the way consumers interacted with technology, Steve Jobs focused on consumer lifestyle when designing Apple's new products. He viewed his products as much more than a device used for listening to music or taking pictures. His products were works of art that transformed the way people lived their everyday lives. In one of his product unveiling keynotes, he stated:
"It's in Apple's DNA that technology alone in not enough -- it's technology married with liberal arts, married with the humanities that yields us the result that makes our hearts sing."
For more innovation strategies from the icon himself and other inspiring innovators, check out 30 curated speeches, which discuss the different approaches to modern branding tactics.
It's in Apple's DNA That Technology is Not Enough
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