These Print Ads for Tommy's Have Heroes Battling Inner Hunger Demons

By: Alexander Lam - Published: Jun 4, 2013 • References: ibelieveinadv
In a series of print ads for Brazilian restaurant chain Tommy's, heroes are seen fighting personifications of their inner hunger. Each advertisement has an arch-nemesis of a famous figure replacing their stomach. Along with this creepy visual is the text "Don't let hunger beat you."

Developed by Brazilian ad agency Perfil 252, the ads used both American President Barack Obama and Batman to advertise the diner. The iconic symbols of good are seen discontent with their greatest foe nested among their organs. Obama's stomach was replaced with the visage of Osama bin Laden while Batman had the Joker inserted into his body. Both heroes had a portion of their body cut away so that the epic battle being waged within their bodies can be seen. Stats for Villain-Digesting Ads Trending: Older & Buzzing
Research: 13,027 clicks in 155 w
Interest: 4 minutes
Concept: Inner Hunger
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: paternal super hero depictions, comically crude pop art, and abstract super hero illustrations.