Brian Reyes' Spring 2010 collection made use of symmetrical, thought-provoking prints highly reminiscent of the infamous Rorschach Inkblot Test used by psychologists world-wide.
With inkblot test prints designed for the modern woman, Brian Reyes presented a balanced collection full of ruffled dresses, his signature lingerie, and chic evening gowns worthy of the red carpet.
Implications - No cultural archetype is immune to innovation and hybridization, which is why it is so exciting to see two seemingly disparate things combined. These quirky pieces blend fashion and a well-known psychological test, and it is the unlikely nature of their partnership that makes them stand out in a bold way. What this means for companies looking to find their own novel breakthrough is that sometimes innovation is as easy as combining two completely dissimilar things into one.
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Concept: Inkblot Test Fashion
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Segment: Females, 18-55
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Inkblot Test Fashion
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