Adding to the increasing number of pop-up establishments around the world is the ING Express mobile coffee bar in Amsterdam. Created by Storeage, a retail design agency in Amsterdamn, the ING Express mobile coffee bar functions as a cafe and an office and has been designed to be used at festivals, concerts and other events across the Netherlands.
Not surprisingly, the design of this pop-up cafe is modular, allowing for easy deconstruction, transport and set up. It also has an attention-grabbing design, with its bright orange hue (ING's corporate color) and giant lion logo on one side. According to the Retail Design Blog, the ING Express mobile coffee bar also features LED lights, a rotating bar and stackable wooden stools. In addition, the entire pop-up cafe can be turned into a lemonade stand or a sandwich bar if need be.
Pop-ups having been receiving a lot of attention from brands lately, and this vibrant pop-up cafe from ING Express is just another to add to the growing list.
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Concept: Ing Express Mobile Coffee Bar
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Segment: Neutral, 18-55
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