At the top of ThisIsWhyYoureFat.com, it says, â€œSubmit your deliciously gross food here.â€ What follows is a collection of awesomely-fattening, over-the-top, custom food items. The site is a prime example of our love affair with extreme foods.
The trend here isn't the food itself. We've been eating like crap for a long time. No, the trend is our interest in it--our inability to not read a story about the next big hamburger.
Implications - Consumers are fascinated with high-calorie foods because they of their decadence. Consumers enjoy products that are symbolically the pinnacle of time, money, and effort. Corporations looking to attract consumers to their wares may consider making products using expensive textiles or imbuing them with a sense of extravagance.
Stats for Obsessions With Super-Sized Food
Trending: Older & Mild
Research: 17,072 clicks in 375 w
Interest: 4 minutes
Concept: Obsessions With Super-Sized Food
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: 20 super-sized foods, 22 super high-calorie foods, and pimpmysnack.com.
Obsessions With Super-Sized Food
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