Freja Beha Stars in the Inez & Vinoodh Capsule Collection for Frame Denim

By: Farida Helmy - Jul 20, 2014
References: frame-denim & fashiongonerogue
Cult label Frame Denim has joined forces with famous Dutch photographers Inez & Vinoodh to collaborate on a capsule collection. Starring the stunning -- and topless -- Freja Beha Erichsen and Parlor Mob rock band member Paul Ritchie, the sultry ads showcase the talented Inez & Vinoodh designs and their first foray into denim.

"They are great friends of ours and we admire their artistic eye as photographers but we believe they have a talent that transcends media," say Frame founders Jens Grede and Erik Torstensson.

The duo -- their full names are Inez van Lamsweerde and Vinnodh Matadin -- are a married couple and are known for their work with Vogue Paris, V Magazine and other fashion publications.

"They had an idea of denim which absolutely intrigued us and we became excited to explore that idea and make it reality," say Grede and Torstensson.