81-year-old celebrity baker Mary Berry recently declared that she's never eaten a takeaway pizza in her lifetime, and JustEat quickly responded by offering an inexpensive pizza promotion across the UK.
For one day only, the online food ordering and delivery service offered one-cent pizza—but only to those who shared Mary Barry's first name. The special pizza promotion was launched by JustEat with restaurant partner Mayfair Pizza Company. The first 50 people named Mary to order through the Mayfair Pizza Company via JustEat genuinely had the chance to claim a pizza for just a penny, so long as they provided proper identification to prove their name.
Similar stunts of this nature have been pulled by restaurants and fast food chains in the past. For instance, Taco Bell once sought out real men named Ronald McDonald to endorse its breakfast menu.
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