This is definitely one of the most clever advertisements I have seen in a long time. I don't even care about the semi-creepy visuals, this campaign has some great bizzare humor. The INDT campaign sticks out more than anything because it is for a donor bank, not a private corporation.
Rarely do you see a lot of creativity put into health or medical ads. The INDT campaign is from Uruguay, however, so maybe they have a better sense of humor down there when it comes to healthcare and medicine.
Stats for Pregnant Promotions
Trending: Older & Warm
Research: 8,651 clicks in 321 w
Interest: 4 minutes
Concept: INDT Campaign
Related: 81 examples / 62 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: tattoos of organs, anatomical tattoos, and fake x-ray photography.