Rockstar
Corsa Bandstand Steered by Sunday Best was truly the best example of bringing an outdoor festival inside. There was one in London on Saturday, and another in Liverpool which takes place next Sunday. The idea was from Rob Da Bank, the same man behind the UK festival Bestival, and was basically a concept devised to avoid the rain and mud of traditional English outdoor festivals.

Implications - In today's highly urbanized culture, the opportunities to enjoy nature are decreasing. Free space is now occupied with industrial buildings and humans are having to travel extended distances and durations to spend time in the great outdoors. Businesses that can generate similar feelings and emotions but inside, will develop a credible reputation amongst consumers feeling disconnected from nature.