Corsa Bandstand Steered by Sunday Best was truly the best example of bringing an outdoor festival inside. There was one in London on Saturday, and another in Liverpool which takes place next Sunday. The idea was from Rob Da Bank, the same man behind the UK festival Bestival, and was basically a concept devised to avoid the rain and mud of traditional English outdoor festivals.
Implications - In today's highly urbanized culture, the opportunities to enjoy nature are decreasing. Free space is now occupied with industrial buildings and humans are having to travel extended distances and durations to spend time in the great outdoors. Businesses that can generate similar feelings and emotions but inside, will develop a credible reputation amongst consumers feeling disconnected from nature.
Stats for Indoor Outdoor Festivals
Trending: Older & Chilly
Research: 1,792 clicks in 420 w
Interest: > 3 minutes
Concept: Indoor Outdoor Festivals
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: 17 multipurpose retail spaces, child-friendly synthesizer, and world-class campus cuisines.
Indoor Outdoor Festivals
More Stats +/-
17 Multipurpose Retail Spaces
World-Class Campus Cuisines