MelaninASS Aims to Empower Individuals of Color
Kalina N — August 23, 2018 — Social Good
References: dominiquedrakeford & melaninass
MelaninASS, short for 'Melanin And Sustainable Style,' is an "evolutionary platform" that seeks to initiate change and empower individuals of color. By focusing on authenticism, storytelling, sustainability, and style, the business offers communities a safe space for self-expression. In addition, MelaninASS is informative with its content as it features exclusive interviews and editorial collaborations with sustainable designers. From beauty and fashion to lifestyle and culture, MelaninASS cultivates discussions to motivate social change and embraces the strength of the female spirit as an inspiration toward a more tolerable and eco-friendly interaction with the world.
The digital platform for individuals of color is founded by Dominique Drakeford — "an environmental educator, creative director, and community advocate."
Photo Credits: Timothy Smith
The digital platform for individuals of color is founded by Dominique Drakeford — "an environmental educator, creative director, and community advocate."
Photo Credits: Timothy Smith
Trend Themes
1. Inclusivity in Fashion - Fashion companies that prioritize inclusivity stand to gain loyal customers and expand their market by addressing the needs and values of underrepresented communities.
2. Sustainability in Fashion - Sustainable fashion companies like MelaninASS are setting an example by prioritizing ethical and eco-friendly practices, a trend that is likely to continue as consumers become increasingly conscientious about their purchasing habits.
3. Intersectionality and Fashion - As communities become more diverse and complex, fashion companies can differentiate themselves from competitors by creating products and marketing campaigns that embrace intersectionality and celebrate people's multiple identities.
Industry Implications
1. Fashion - The fashion industry can leverage MelaninASS's success to create innovative marketing campaigns that prioritize authenticity, sustainability, and diversity.
2. Media and Publishing - Media and publishing companies can partner with MelaninASS to create educational and inspirational content that highlights underrepresented communities and promotes social change.
3. Environmental and Social Advocacy - Organizations in the environmental and social advocacy space can collaborate with MelaninASS to amplify their message and engage with new audiences through fashion and lifestyle content.
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