Incubus Releases Incubattle as Part of the Promotion for Their New Album
Leslie Chen — July 15, 2011 — Tech
References: enjoyincubus & mashable
Taking a humorous approach to the serious issue of illegal music downloads is the new game Incubattle. The game was created by the band Incubus to promote their upcoming album If Not Now, When?
The problem proposed in Incubattle is simple enough; music pirates are the enemies and you must overcome their evil ways in order to win. It's interesting to see the release of Incubattle as a way of promotion for the band.
It's clear through games like Incubattle that social media is becoming a greater force in terms of influence.
Implications - No longer satisfied with games that present irrelevant problems, modern consumers are looking for ones that are more relatable to their lives. Products featuring a familiar element are appealing to customers who desire a closer connection with the purchases they make.
The problem proposed in Incubattle is simple enough; music pirates are the enemies and you must overcome their evil ways in order to win. It's interesting to see the release of Incubattle as a way of promotion for the band.
It's clear through games like Incubattle that social media is becoming a greater force in terms of influence.
Implications - No longer satisfied with games that present irrelevant problems, modern consumers are looking for ones that are more relatable to their lives. Products featuring a familiar element are appealing to customers who desire a closer connection with the purchases they make.
Trend Themes
1. Social Media Influence - Social media is becoming a greater force in terms of influence.
2. Relatable Gaming - Modern consumers are looking for games that present problems that are relatable to their lives.
3. Promotional Gaming - Using games as a way of promotion for products or events is becoming more popular.
Industry Implications
1. Music - The music industry can explore using gaming as a promotional tool for album releases.
2. Video Games - The gaming industry can capitalize on the demand for games that feature relatable elements.
3. Entertainment - The entertainment industry as a whole can leverage the power of social media influence in promoting their products or events.
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