'Hi-Life' is a Line for People Suffering from Urinary Incontinence
Cadhla Gray — September 9, 2015 — Life-Stages
References: cosmopolitan & psfk
This urinary incontinence lingerie line was designed by 'Confitex,' a company that developed special underwear that can wick away moisture without adding padding.
A 2011 study suggested that half of the women in the United States suffer from urinary incontinence and its negative effects on their work, social and sex lives. While other incontinence lingerie lines exist for this health condition, they all involve unwanted padding. Unlike the others, Hi-Life's line uses a patented material made up of three layers that are water-proof and absorbent. The line consists of 30 pieces ranging from day wear, evening wear and even G-strings.
Debuted at New Zealand's Fashion Week, Hi-Life features small sexy underwear that doesn't look any different from popular lingerie designers like Victoria Secret or La Senza. Filling a void that existed in the lingerie market, these designs are both fashionable and functional, minimizing the need for pads and providing a sustainable alternative.
A 2011 study suggested that half of the women in the United States suffer from urinary incontinence and its negative effects on their work, social and sex lives. While other incontinence lingerie lines exist for this health condition, they all involve unwanted padding. Unlike the others, Hi-Life's line uses a patented material made up of three layers that are water-proof and absorbent. The line consists of 30 pieces ranging from day wear, evening wear and even G-strings.
Debuted at New Zealand's Fashion Week, Hi-Life features small sexy underwear that doesn't look any different from popular lingerie designers like Victoria Secret or La Senza. Filling a void that existed in the lingerie market, these designs are both fashionable and functional, minimizing the need for pads and providing a sustainable alternative.
Trend Themes
1. Urinary Incontinence Lingerie - Disruptive innovation opportunity: Develop lingerie lines specifically designed for people suffering from urinary incontinence, offering both fashion and functionality.
2. Moisture-wicking Undergarments - Disruptive innovation opportunity: Create underwear with patented materials that can wick away moisture without the need for unwanted padding, catering to various health conditions.
3. Fashionable Incontinence Solutions - Disruptive innovation opportunity: Design fashionable and sustainable alternatives to traditional incontinence products, meeting the needs of consumers who desire both style and practicality.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporate innovative materials and design concepts into the fashion and apparel industry to create functional and fashionable clothing for individuals with various health conditions.
2. Healthcare and Personal Care - Disruptive innovation opportunity: Develop innovative solutions within the healthcare and personal care industries to address the needs of individuals suffering from urinary incontinence, offering effective and discreet products.
3. Intimate Apparel - Disruptive innovation opportunity: Introduce innovative designs and technologies into the intimate apparel industry, providing individuals with fashionable and comfortable options for managing urinary incontinence.
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