Photographer Serge Leblon puts an urban twist into his latest spread, 'In the Brights,' in Elle US. The June 2010 shoot features model Yulia Kharlapanova against a colorful landscape of artwork.

Kharlapanova shows off relaxed looks from Stella McCartney, Balenciaga and Alexander Wang and features a white belted catsuit, neutral tweed coat and striped sweaters. Check out the gallery for more images of ‘In the Brights’ in Elle.

Implications - Tired of the over exaggerated styles coming out in modern society, consumers are looking for more simple designs. Products featuring a subtler aesthetic are appealing to those who want to stay classic with their ensembles. In order to increase its appeal, a company could focus on this when creating their items.