The Air New Zealand Campaign Features Ed O’Neill & Melanie Lynskey

By: Sarah Nazim - Published: • References: facebook & airnewzealand
The Air New Zealand campaign is a creative way to relay passenger safety tips and guidelines by creating a mini cartoon sketch. They also had some celebrities make guest appearances throughout the sketch -- in cartoon form, of course. Some notable public figures include Ed O’Neill from the popular sitcom ‘Modern Family’ and Melanie Lynskey from ‘Two and a Half Men.’

Often times, passengers on board a plane tend to snooze off during the introductory video that is shown while taking off. Air New Zealand has thought of a creative way to grab people’s attention by making a video that people are likely not to expect. And to take it a step further, the company has incorporated celebrities. The video has also been posted online in hopes of creating a buzz around the company. The video was able to snag 114,626 views in just one day. Viral campaigns are a great way to get consumers talking and interacting with a company's brand. Stats for In-Flight Safety Videos Trending: Older & Chilly
Traction: 705 clicks in 130 w
Interest: > 3 minutes
Concept: In Flight Safety Videos The Air New Zealand Campaign Features Ed Oneill
Related: 100 examples / 77 photos
Segment: Neutral, 18-55+
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