The three part 'In Case of Dandruff' print ad series from shampoo brand L'angelica shows that when you've got dandruff, your head may as well be a snow-covered slope, ready for a series of winter sports.
The ads lightly poke fun at snowy scalps, showing different hairstyles recreated as ski courses, showing various courses, skiers and ski lifts. Interspersed between the strands of hair are snowy white flakes that are a representation of none other than dandruff itself.
The ads are simple and straightforward, but instead of throwing in the towel, a small bottle of L'angelica dandruff shampoo is placed beside text that reads "in case of dandruff," for all those times you'd rather not have your head double as a winter resort.
Stats for Snowy Scalp Shampoo Ads
Trending: Older & Mild
Research: 648 clicks in 102 w
Interest: 0.6 minutes
Concept: "in Case Of Dandruff"
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: experimental beauty editorials, mature child star editorials, and naughty fake marketing.
Snowy Scalp Shampoo Ads
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