The Importance of the Obvious by Matthias Borowski is Delectable

By: Meghan Young - Published: Nov 27, 2013 • References: kollektivpluszwei & itsnicethat
The Importance of the Obvious furniture collection sounds like a name for a Jane Austen or Oscar Wilde novel. Laced with clever wit and dubious intentions, it refers to the creative use of texture for each design. Inspired by an assortment of candies, the pieces are deceptively delicious and entirely playful.

Designed by Matthias Borowski for his MA project in contextual design from the Design Academy Eindhoven, The Importance of the Obvious furniture collection impressively translated colors, textures and layers of liquorice, nutty nougat and more into stools, benches and tables. The designer writes, "I’ve taken a close look at food, which, although itself a material, requires entirely different and often unique or experimental preparation methods." Stats for Candy-Inspired Furniture Trending: Older & Buzzing
Research: 13,864 clicks in 129 w
Interest: 4 minutes
Concept: Importance Of The Obvious
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: house-shaped office furniture, modular abstract shelving, and miniature meal chairs.