Superstar

The 'Immateriality as Material' Series Depicts Virtual Currents

By: Jordy Eleni - Published: Mar 31, 2012 • References: onformative and thefoxisblack
The creatives at the studio 'onformative' have brought to life invisible electromagnetic fields in their 'Immateriality as Material' collection. Produced in association with Weave magazine, the display is a futuristic depiction of virtual evolution, and the pervasive information force field that lies behind our daily digital interactions.

The Immateriality as Material set is electric, featuring fluorescent off-white shades and geometric graphs. A relative puzzle to the technologically disinclined, the holograms have touched upon a growing art niche that is concentrated on portraying inconspicuous forces, especially those related to wind and foreign emotional states. While this concept has begun to take off on behalf of a variety of artists, onformative studio is the first to eloquently capture these indiscernible digital force fields.