The IMG Fashion Week Logo Gets a Sleek and Sophisticated Makeover

By: Jana Pijak - Aug 18, 2015
References: nytimes & fashionista
The newly released IMG Fashion Week logo celebrates minimalism and evokes a clean and sophisticated air. The fashion event's rebranding strategy follows a sponsorship with luxury car brand Lexus and is a simpler take on the CFDA's own signature logo -- a slogan that featured brighter hues and a chunkier typeface.

Unveiled by MADE, an initiative that celebrates up-and-coming designers with non-scheduled events, this monochromatic IMG Fashion Week logo proves that less is more when it comes to captivating branding.

Featuring a stacked letter design, this revamped logo by New York ad agency Mother is designed for online promotion and will be used to market New York Fashion Week's social media channels and its accompanying mobile app.