Apprentice

I'm Lovin' It, And I Want The World To Know

By: Nigel Goodwin - Published: Apr 4, 2006 • References: mcdglobalcasting and news.yahoo
"Yoo-hoo! I can make you famous!"

McDonald's has found a new way to get its customers involved in the ubiquitous "I'm Lovin' It" marketing campaign. The world's largest fast food company announced an online casting call, giving customers the chance to be featured on its product packaging.

Okay, it's not exactly the cover of People Magazine, but it'll be distributed in more than 100 countries.

Interested customers can surf to http://www.mcdglobalcasting.com and submit personal stories of what they love about McDonald's. An entry should be 100 words or less, in any of 16 different languages, and should be accompanied by a digital photo illustrating the point.

"Our first online global casting call uses technology in a new approach to bring the energy and spirit of 'I'm lovin' it' to life by connecting with consumers and giving them a stage on which to express themselves about the things they love," said Mary Dillon, McDonald's global chief marketing officer.