This Illy temporary shop in Milan, Italy, features an innovative reconfigurable design that allows it to be adapted to different areas and dimensional constraints.
Designed by Caterina Tiazzoldi and her team, this Illy temporary shop for the Illy Cafe brand features a parametric design comprising modular 45-by-45-cm cubes -- 200 of them, to be exact. The cubes come together to form display areas over the walls and the ceiling and can be reconfigured according to different space requirements. In fact, there are over 3,000 different configurations that can be made from this modular design.
This cool design concept offers an eye-catching geometrical look, with the space turning "into a game where [the] user’s sight shifts from an object to another discovering the inside," describes the Retail Design Blog.
Stats for Modular Cubed Pop-Ups
Trending: Older & Buzzing
Research: 48,671 clicks in 230 w
Interest: 4 minutes
Concept: Illy Temporary Shop
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: gridlike bar interiors, milky white-washed lofts, and bold yellow book shops.
Modular Cubed Pop-Ups
More Stats +/-
Milky White-Washed Lofts
Gridlike Bar Interiors
Bold Yellow Book Shops
Origami Pod Displays
Elegant Chocolate-Hued Eateries