Remember as a child owning a pair of sneakers that lit up every time you took a step? Clarkes were onto something then and Nicholas Kirkwood for Rodarte is continuing that legacy into high fashion. This pair of illuminating heels is a perfect example of technology being integrated into footwear.
These shoes also have the ability to make our inner child squeal with sheer delight. Three-inch heels couldn't seem more practical.
Implications - Consumers are constantly seeking ways to differentiate themselves from their peers and the fashion industry is satiating this demand by putting lights, not commonly found in any apparel, into footwear. Companies in other industries may similarly incorporate electronic devices into products that normally don't feature such components.
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Concept: Illuminating Heels
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Segment: Females, 18-35
Comparison Set: 34 similar articles, including: hollow cinderella wedges, killer heels, and freaky shoes for daring soles.