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Illegal Babe Advertising (UPDATE)

Bavaria Dutch Dress Babes Arrested

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Apprentice

The Bavaria Dutch Dress ambush at the WorldCup Denmark-Netherlands match not only led to ousting the babes from the stadium. This morning three Dutch ladies involved who allegedly coordinated the act were lifted from their bed by the South African Police and arrested. In the meantime they have been released on bail, but they had to leave their passports with the police and are facing trial on June 22. They could face a half year of imprisonment.

It appears South Africa has specifically enacted anti Ambush Advertising laws when they signed up with FiFA for this World Cup.

For South Africa this could mean that the international public opinion turns against it, because it has already a history of lack of freedom of speech.

It should never have given in to this requirement in my opinion.

We’ll see what will happen at the next Dutch match. Please make sure you don’t wear Nikes when you enter a South African soccer match as Nike is not one of the FiFA sponsors.

13,523 clicks • Published: Jun 19, 10 • References: and happyhotelier
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Jeremy Gutsche on Jun 19, 10  1,738 Trends   2,888 Comments
BTW, I was just on BNN talking about Illegal Brand Hijacking based on this wonderful stunt...
Jeremy Gutsche on Jun 19, 10  1,738 Trends   2,888 Comments
Happy Hotelier on Jun 19, 10  59 Trends   341 Comments
The Dutch Beer Brand Bavaria decided to stop with it as they are afraid it will turn against it. In any case it started a public debate here in NL because Dutch government has promised IFA similar laws in the bidbook for the 2018 / 2022 bid book. Outrageous.
Happy Hotelier on Jun 19, 10  59 Trends   341 Comments
Happy Hotelier on Jun 23, 10  59 Trends   341 Comments
Update On June 22. 2010, the day of their trial the South African prosecutor dropped the case reportedly on instructions of the SA government and after FiFa and Bavaria had reached an unpublished mutual understanding...
Happy Hotelier on Jun 23, 10  59 Trends   341 Comments