The New Ileana Makri Flagship in Athens Creates Customer Curiosity

By: Alyson Wyers - Feb 7, 2015
References: koisarchitecture & retaildesignblog.net
Located in the heart of Athens, Greece, the Ileana Makri flagship store was designed by KOIS Associated Architects. The new store was inspired by the Greek jewelry designer's "view on design, her interests and inspirations, her images and passions that drive her creative force."

Intentionally breaking from the way other jewelry stores are laid out, the Ileana Makri flagship offers customers more freedom to explore the space. The artistic, intentional and smokey storefront window installations were designed to create a sense of ambiguity and intrigue, drawing customers inside where they could see more of the collection. Metal, glass and stone trees hold pieces from the collection indoors, offering customers a 360 view of the stunning jewelry.