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Il mondo rosa di Hello Kitty a Milano Edit




Il mondo rosa di Hello Kitty a Milano
 Posted: Jun 6, 07
 Views: 683

There’s an interesting example of triky visual merchandising in Milan…

Alzaia Naviglio Grande, da un paio d'anni è diventata, oltre che luogo trendy con alcuni dei locali più interessanti di Milano, il ritrovo di tutte le appassionate come la sottoscritta della gattina più tenera del mondo: Hello Kitty. Un fenomeno di mercato esploso nell'ultimo periodo, che ha spinto i titolari del pdv storico a rinnovare, raddoppiandolo, lo spazio espositivo: 130 metri quadri su due livelli, inaugurati ieri, tutti rosa, in cui fanno bella mostra di sè accessori, gadget e la nuova, esclusiva collezione di abiti e scarpe KILARA. Da notare i particolari: il tappeto in cavallino fucsia, il lampadario con appese tante piccole gattine colorate. Imperdibile, per gli appassionati e per chi vuole seguire una lezione dal vivo di come fare del buon visual merchandising... Hello Kitty Store Alzaia Naviglio Grande 50 Milano Pubblicato da Valeria Volponi (shopsandthecity.blogosfere.it)

References:  shopsandthecity.blogosfere.it

Filed In: tech








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Il mondo rosa di Hello Kitty a Milano