Coming this August, IKEA will be releasing its PS Collection. The collection will be a more high-end design line from the company, but at IKEA prices.
One particularly cool design is the palm leaf lamp. Designed by Wiebke Braasch, the Vava lamp is an interesting new approach for IKEA using a natural material like palm leaves.
Definitely a beautiful statement piece that people will love to own come August!
Implications - In recent years, contemporary society has placed an increased level of importance on product originality and style. One way a company can capitalize on this new movement toward stylistic individuality is by creating standard, everyday products that feature extremely radical designs. This immediately distinguishes the product from others in its field and attracts interest from consumers looking to buck conventionality.
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