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This article has been posted to Cowbag's portfolio, but it was not published for the following reason(s):

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Ikea Train Edit
Store Marks New Store With Public Transport Makeover



Ikea Train
Store Marks New Store With Public Transport Makeover
Ikea Train - Store Marks New Store With Public Transport Makeover (GALLERY) 2
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Ikea Train - Store Marks New Store With Public Transport Makeover (GALLERY)
Store Marks New Store With Public Transport Makeover
 Posted: May 22, 08
 Views: 428

GREAT PR stunt from Ikea – Ikea trains. Lets leave aside the obvious jokes between them and British Rail for now shall we…

Whilst not to my taste I think the concept is great and I love the fact they actually had the balls to pull this one off…

Basically they outfitted a train in Kobe with sofas and curtain to mark the opening of a new shop in the city. Well you could not miss it!!!

 References:  firefox

Filed In:  business,  retail








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FOUR WAYS TO REACT: vote, favorite, add more examples of Ikea Train or comment about Store Marks New Store With Public Transport Makeover.

Favorited by Ariana Shaw on May 24, 08
Favorited by Sophia Schukina on Jun 6, 08

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Ikea Train