The Newest IKEA Pillow Features Recycled Paper Filling

By: Michael Hemsworth - Sep 2, 2015
References: checkthis & designtaxi
It's not often that you find a mainstream retailer choosing to fill their products with what some might consider trash, but the newest IKEA pillow, designed by Charles Kaisin, is making waves amongst eco aficionados. With the product name "K√úSS," but being nicknamed the Inspirational Pillow, this new IKEA pillow will be crafted using shredded IKEA catalogues that the brand is encouraging consumers to drop off on September 12th at all Belgian IKEA locations to be transformed into filling for the pillows.

Created by the team at DDB Brussels, the campaign brings attention to latest IKEA catalogue that is hitting doorsteps around the world as well as bring attention to the brand's eco initiatives to help reinforce consumers looking for sustainable choices.