The event organized by IKEA from March 10th to the 24th involves four of the most busy subway stations in Paris. The Swedish furniture and lifestyle brand "invades" the daily life of people, displaying sofas, lamps and other pieces in the staions, recreating a living room atmoshere for people waiting for their train.
The idea is that peple can try in first person the quality of the products and their comfortableness being surprised in an ordinary action like going back home from the office.
Stats for Subway Living Rooms
Trending: Older & Warm
Research: 25,913 clicks in 323 w
Interest: 4 minutes
Concept: Ikea Paris Metro
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: ikea hotel, atypical furniture advertising, and mobile show rooms.
Subway Living Rooms
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