The IKEA Hemnes Ad Campaign is Shoetastic

By: Allison Love - Published: May 18, 2010 • References: ikea & adsoftheworld
IKEA is pretty clever when it comes to advertising and catching the public's attention and the IKEA Hemnes ad campaign is no exception. The ads feature different styles of shoes, all stacked within each other.

The idea behind the Ikea Hemnes ad campaign is to demonstrate the versatility of space and the ample amount the user would get if they bought the Hemnes cabinet. The ads are pretty cute and they use a variety of shoe types to attract a variety of buyers. Stats for Stacked Shoe Campaigns Trending: Older & Mild
Research: 6,582 clicks in 314 w
Interest: 2.1 minutes
Concept: IKEA Hemnes Ad Campaign
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: ikea couture, ikea interactive bed projection, and cheep food and daycare makes ikea the new social services.