I'm a huge fan of IKEA commercials and the IKEA Drawing ad campaign doesn't disappoint. Though the commercial does take a more dramatic turn with its background music, the same playful elements are present within the ad that's found in most IKEA adverts.
Directed by François Choquené, the IKEA Drawing commercial seems to suggest that the company's furniture can be easily placed within any home. See the interesting ad campaign for yourselves in the featured gallery.
Stats for Sketched-In Furniture
Trending: Older & Average
Research: 7,390 clicks in 278 w
Interest: 4 minutes
Concept: Ikea Drawing
Related: 82 examples / 63 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: atypical furniture advertising, 20 ikea innovations, and pint-sized branding.
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