An Ex-Wife Violently Redecorates in this IKEA Commercial

By: Jonathon Brown - Published: Jan 21, 2013 • References: ikea & ibelieveinadv
It looks like the aftermath of a bad break up as the woman in this IKEA commercial gets destructive with all elements of her home's decor.

The woman starts by smashing a wall full of pictures. The glass breaks and a close up of a picture with her boyfriend drives the message home early in this ad. She continues her destructive rampage throughout the house by tearing down blinds, removing her bed spread and smashing a guitar to pieces.

They say "Hell hath no furry like a woman scorned," and this IKEA commercial drives that point home hard and fast. In the end of the commercial though, it's revealed that maybe the woman wasn't breaking up with her boyfriend or husband after all, but instead breaking up with her home's decor. Stats for Psychotic Spousal Home Renovations Trending: Older & Chilly
Research: 518 clicks in 174 w
Interest: > 3 minutes
Concept: Ikea Commercial
Related: 79 examples / 61 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: folding paper furniture, abstract consumerism installations, and positivity-spreading creative agencies.