This Video Tributes the People Featured in the New IKEA Catalogue

By: Riley von Niessen - Aug 31, 2016
References: ikea & adsoftheworld
In order to give the designers whose work is included in the 2017 IKEA catalogue more exposure, the furniture brand created a short commercial that highlights the exuberance of just a few of people included who have reached such a sought-after mark in their careers.

The ad, which was created with help from agency DDB in the city of Brussels in Belgium, opens with interviews of some of the designers who are on location for the IKEA catalogue photo shoot. Each considers their journeys up to this point, with some quoting the many readers that the IKEA catalogue has as being one of the most exciting aspects of the whole thing.

The overall ambiance of the commercial is candid and lighthearted, speaking to the furniture brand's unpretentious outlook and the many minds that are behind creating its versatile offerings.