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IKEA 'Bright, Shiny Colors' Campaign Promotes Vivid Home Accents

By: Katherine Vong - Published: • References: motherlondon & popsop
White, beige and black will always be timeless shades when it comes to decorating your home, but the IKEA 'Bright, Shiny Colors' campaign may convince you to add some splashes of color, whether it's through a fuchsia chair, bright orange rug or cupboards filled with purple and pink bowls and plates.

Launched in the UK and Ireland to introduce the brand's 2013 catalog, the IKEA 'Bright, Shiny Colors' ad features a woman bursting from a room of pristine white and beige hues into the vibrant IKEA catalog world, which is filled with bright and colorful furnishings and accents. The woman jumps and dances to the song 'Bright Shiny Colours,' a song originally by Shirelles but remade by 99 Trees, says Popsop. Stats for Cheerfully Vibrant Furniture Ads Trending: Older & Average
Traction: 798 clicks in 118 w
Interest: > 3 minutes
Concept: IKEA 'Bright, Shiny Colors'
Related: 73 examples / 56 photos
Segment: Females, 18-55+
Comparison Set: 27 similar articles, including: house-like airport terminals, space-saving conservatories, and miniscule model apartments.