Last year, the Mimi Foundation released the 'If Only for a Second' campaign, which featured a video of cancer patients looking in the mirror after being given an absolutely outrageous makeover. This print campaign follows up the video, showing more people who are shocked at the crazy transformations.
These photos capture the exact moments the participants opened their eyes to look at the outrageous makeup and hair looks. Cancer patients undergo a lot of physical changes that can be extremely unfamiliar and frustrating, and even though there are a lot of cancer campaigns out there that are about motivation and inspiration, but this is one that just gives a good laugh, which can be a rare thing when you're suffering so badly.
Stats for Crazy Makeover Campaigns
Trending: Older & Mild
Research: 1,165 clicks in 97 w
Interest: 0.9 minutes
Concept: "if Only For A Second Mimi Foundation"
Related: 59 examples / 45 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: anatomically correct tops, chinese pollution pictures, and philanthropic vacation packages.
Crazy Makeover Campaigns
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