The 'If I Die' Facebook application is morbidly smart. The application simply asks the user to record a message for loved ones to be released when he dies in real life. Once recorded, he is asked to select a few trusted friends to be responsible and make sure the video sees the light.
The application has been making a splash around the web with its paperless campaign. The campaign uses check-in services such as FourSquare and calls the user, warning her that death can happen at any time.
Without paying a dime for advertising, the 'If I Die' application has received much media coverage. The application itself may be morbid, but with its location-stalking campaign, it has gained an 800% increase in users.
Stats for Morbid Video Apps
Trending: Older & Average
Research: 1,877 clicks in 261 w
Interest: > 3 minutes
Concept: If I Die
Related: 99 examples / 76 photos
Segment: Neutral, 12-35
Comparison Set: 36 similar articles, including: sketchy social media friends, ironic social media graphics, and lying down web games.
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