The craze of mixing unconventional colors in cosmetics and fashion manifests into hair with the I+d+i editorial by X-pression.
The Madrid-based creative salon is creating avant-garde hair styles that are subtlety styled into spectacular collections. More specifically, the 'I+d+i' editorial is named according to abbreviation for the Spanish words: Research, Development and Innovation.
Its mantra of three modernist values translates into the images created in the photo series. Lensed by Gustavo Lopez Mañas, the styles are a show of playful color and style tendencies. Featured are sleek straight locks with script, a cotton candy-hued blue bob with frizz, and what the studio calls 'baille color'.
With its scissors tailoring exquisite 'dos, X-pression is definitely at the cutting edge of hair fashion.
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Concept: I+d+i Editorial By X-pression
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Segment: Females, 12-55
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