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Identity for iPhone 5 is a smartphone case that not only protects, but also cleans. Fun and vibrant, it boasts a sliding component that happens to cover the camera lens. This allows the lens to remain tucked away when not in use. When a person does want to take a photo, they simply rest their thump on the subtle ridge and swipe down. This action reveals the lens as well as cleans it.

The inner part of this 'sliding door' of Identity for iPhone 5 has a microfiber surface to wipe away any fingerprints or particles to ensure a smudge-free shot each time. Designed by Ace Design, it is available in a slew of color combos.