IDENTIbalm Lip Balm

By: Idocareabout - Published: • References: facebook
Some may say that lip balm is a totally unimportant item, that has a sole function- moisturise and protect your lips. However, in our creative team- Idocareabout, we believe that lip balm is personal. It is constantly in our cosmetic pouch, we hold it often in our hands…hence it can be funny and expressing our own personality. For the moment we have 3 ideas- ECOFUN- "I make fun of fake green movement",LOVEGAME- "I can tell you what I feel" , MYSTORY- "I share my stories and change them as I wish", but we will continue to brainstorm and looking for new ways of expressing ourselves and our creativity…
We have not find anything similar anywhere available, therefore we decided to make ourselves our lip balms, the ones that would express our personalities and that would sent the messages to the world. We printed the stickers and put them on our lip balms- and we had IDENTIbalm lip balms.
We want to share our passion for personalizing lip balms with the world. Anything can inspire us… we evolve and engage on!/IDENTIbalm
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Traction: 808 clicks in 245 w
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Concept: IDENTIbalm Lip Balm
Related: 88 examples / 68 photos
Segment: Females, 18-35
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