iDead in Australia

By: Ben Preiss - Published: Jan 8, 2008   Updated: Apr 8 2011 • References:
It seems the large number of casualties caused by pedestrians listening to music on headphones while crossing streets and not paying attention to the traffic has caused Australian police to launch an eerie awareness campaign.

Listening to your music, it's nearly impossible to hear cars coming, sirens screeching or warning shouts from others.

"A print campaign by NSW Police in Australia to raise awareness of the number of teenagers dying as a result of listening to iPods while they cross the road is beginning to reach epidemic proportions. Who knew!"

Implications - Ad agencies that take a more harsh approach to communicating a strong message are sure to gain the attention they seek. Stats for Campaign Warns of iPod Dangers Trending: Older & Chilly
Research: 3,034 clicks in 437 w
Interest: 4 minutes
Concept: Campaign Warns Of IPod Dangers
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
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