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The i-D Magazine Summer 2014 My Generation Photoshoot is Relaxed

By: Jordy Eleni - Published: • References: i-d.vice & thefashionography
The i-D Magazine Summer 2014 My Generation editorial provides a rather intense look at model Edie Campbell. Instead of appearing prim and proper, Campbell came across as elegantly disheveled in the production, all of which was documented by photographer Marlene Marino.

In addition to showcasing the offbeat side of Campbell, Marino also focused on the unusual way in which stylist Sarah Richardson paired messy hair with the upscale looks of Miu Miu, Saint Laurent and Isabel Marant.

Matched with Campbell's dark eyeshadow and unkempt tresses were sleek skirts, bedazzled dresses, structured tops and patterned two-piece suits. Together, the juxtaposition proved easy on the eyes and moreover quite approachable for the Spring/Summer 2014 season, offering a hefty dose of fashion inspiration. Stats for Disheveled Designer Editorials Trending: This Quarter & Warm
Traction: 921 clicks in 13 w
Interest: 3.1 minutes
Concept: I-D Magazine Summer 2014
Related: 95 examples / 73 photos
Segment: Females, 18-35
Comparison Set: 35 similar articles, including: disheveled dark denim lookbooks, provocative playground editorials, and disheveled castaway editorials.