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Retro Icons in New Ads Edit
James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors


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Retro Icons in New Ads
James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors
Retro Icons in New Ads - James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors (GALLERY) 2
Retro Icons in New Ads - James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors (GALLERY) 3

In order to promote their realistic-looking laminate floors, Armstrong has come up with this witty “It only looks like the real thing” campaign.

The campaign utilizes great photography and art direction for a realistic portrayal of dead icons in new images. Four print ads feature James Dean, Marlon Brando, Lucille Ball and Dean Martin in authentic poses and outfits with the Armstrong laminate floors.
I like it, it’s done in good taste and delivers a strong statement about the product itself. The campaign was created by BBDO New York ad agnecy with awesome art and creative direction by David DiRienz and photography by Norman Jean Roy.

See more icons being used in new campaigns:

Dead Stars in New Ads - Morrison, Joplin & Elvis in ‘Vinyl Never Dies’ (GALLERY)

Fnac Stores play on the emotional ‘music idols never die’ to promote their new vinyl section by using vinyl records of three iconic musical legends, Jim Morrison, Elvis Presley and Janis Joplin. The models pose behind the album sleeve in a way that makes it look like the dead star is actually posing… [More]


Connecting Dead & Alive Icons - Converse Centennial ‘Connectivity’ (GALLERY)

As a celebration of 100 years in the footwear business Converse is launching a year-long global centennial “Connectivity” campaign. The campaign pairs up legendary dead icons across the worlds of music, art, sports and fashion, with emerging (and alive) ones. The sneaker company features “cul… [More]

 

References:  adsoftheworld

Filed In:  celebs leaders marketing pop culture print








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FOUR WAYS TO REACT: vote, favorite, add more examples of Retro Icons in New Ads or comment about James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors.

Favorited by Bianca Bartz on Apr 24, 08
Favorited by Sophia Schukina on May 7, 08
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Retro Icons in New Ads