In order to promote their realistic-looking laminate floors, Armstrong has come up with this witty "It only looks like the real thing" campaign.
The campaign utilizes great photography and art direction for a realistic portrayal of dead icons in new images. Four print ads feature James Dean, Marlon Brando, Lucille Ball and Dean Martin in authentic poses and outfits with the Armstrong laminate floors.
I like it, it's done in good taste and delivers a strong statement about the product itself. The campaign was created by BBDO New York ad agnecy with awesome art and creative direction by David DiRienz and photography by Norman Jean Roy.
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