James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors

By: Ayman - Published: • References: adsoftheworld
In order to promote their realistic-looking laminate floors, Armstrong has come up with this witty "It only looks like the real thing" campaign.

The campaign utilizes great photography and art direction for a realistic portrayal of dead icons in new images. Four print ads feature James Dean, Marlon Brando, Lucille Ball and Dean Martin in authentic poses and outfits with the Armstrong laminate floors.
I like it, it's done in good taste and delivers a strong statement about the product itself. The campaign was created by BBDO New York ad agnecy with awesome art and creative direction by David DiRienz and photography by Norman Jean Roy.

See more icons being used in new campaigns:

Stats for Retro Icons in New Ads Trending: Older & Warm
Traction: 14,186 clicks in 361 w
Interest: 4 minutes
Concept: Retro Icons In New Ads
Related: 64 examples / 49 photos
Segment: Females, 18-35
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