The Iconic CNN Logo Gets a Facelift in Print Ad Campaign

By: Shelby Lee Walsh - Published: Dec 15, 2009 • References: cnn & adsoftheworld
CNN International is using their iconic CNN logo as the focal point of their latest advertising campaign. The series of three hard-hitting print ads includes a drill logo that says "Get deeper into the story," a webbed logo that says "No story gets away," and lastly a zipper logo that says "Get the story behind the story."

All three ads feature the iconic CNN logo brilliantly incorporated into the image and underlying message. The advertising agency responsible, Heimat in Berlin, must be proud. Stats for Logovertising Trending: Older & Mild
Research: 5,317 clicks in 336 w
Interest: 4 minutes
Concept: Logovertising
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: twitter shaming, kissing feet on national tv, and wall street pranks.