Rockstar

The Iconic 2010 Campaign Isn't Clowning Around

By: Alex Scott - Published: Mar 2, 2010   Updated: Jun 1 2011 • References: addminimal and behance.net
When it comes to art direction, the weirder the better. The Iconic 2010 campaign combines circus-ready makeup with clothing that would be right at home in Blade Runner or Total Recall.

Conceived by Adriana Gerasimova, the Iconic 2010 campaign pushes the boundaries in makeup, hair and photography -- it's triple threat! I vote this artist gets drafted for the next Tim Burton film.

Implications - Boundary-pushing photography not only draws the attention of viewers and art appreciators, but also creates a popular pattern for photographers and art directors who wish to capitalize on this pattern by pushing even further to unimaginable heights. In particular, campaigns that reinterpret iconic moments in pop culture are usually captivating as a result of their relevance. Shock and familiarity are two elements in any artform that result in increased attention, publicity, viewership and subsequent consumption.